Lemon 

IQ

The Gen Z Research and Strategy Division.

We run focus groups, feedback sessions, and curated gifting programs with high school, college, and postgrad voices—giving brands a direct way to test ideas, messaging, and products before they invest in what’s next.

FOR BRANDS

Want to uncover the sentiment and authentic POV of Gen Z?

A modern Gen Z think tank. We develop x

  • Real feedback from real youth—high school, college, and postgrad

  • Focus groups,

  • gifting, and

  • activations designed for cultural resonance

  • Co-creation

  • Strategic POV + research on what’s actually moving culture

FOR GEN Z FRIENDS

Want to influence the next gen of brands, products and campaigns.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.