Lemon 

IQ

Our founders have built campaigns for 100s of brands over two decades. Now, we want to help you reach the next generation.

Lemon IQ runs focus groups, feedback sessions, and curated gifting programs with high school, college, and postgrad voices—giving brands a direct way to test ideas, messaging, and products before you invest in what’s next.

The Gen Z Research and Strategy Division.

FOR BRANDS

Want to uncover the sentiment and authentic POV of Gen Z?

A modern Gen Z think tank.

  • Real feedback from real youth—high school, college, and postgrad

  • Focus groups designed to capture genuine insights and reactions

  • Gifting programs to test products and ideas with the right participants

  • Cultural activations that resonate deeply and spark engagement

  • Co-creation with Gen Z to shape products, campaigns, and messaging

  • Strategic POV + research on what’s actually driving culture

FOR GEN Z STUDENT INFLUENCERS

Want to influence the next gen of brands, products and campaigns?

OUR BRAND PACKAGES

  • Includes:

    • Custom student panel recruitment (Curated Gen Z voices)

    • One format: in-person, virtual, or questionnaire

    • Full session scripting

    • Product gifting (if applicable)

    • Session moderation (or async management)

    • Panelist payment

    • Summary Insights Report

  • Includes everything in IQ Insights plus:

    • Strategy add-on: “What to do with these insights?”

    • Campaign direction: Messaging, positioning, concept ideas

    • Recommended next steps with timelines and GTM recommendations

  • Includes everything Insights and Strategy plus:

    • Selection of top student influencers to become brand promoters

    • Contracts, content brief, deliverables

    • Paid posts across IG/TikTok/Snapchat

    • All content usage rights for your brand

    • Campaign reporting

    • Potential Affiliate extension